Skip to main content
03 Academic Focus

Research Interests & Direction

My research interests explore how communication, media and technology shape the way people receive, understand and respond to information. My academic work has focused on areas including climate change communication, digital media, TikTok, pro-environmental behaviour, AI and journalism, algorithms and news content, and environmental communication.

Beyond these areas, I am interested in health communication, science communication, education and the broader relationship between media, technology and public understanding. I am particularly interested in research that connects academic knowledge with real-world communication challenges and makes complex issues clearer and more meaningful to different audiences.

Research Areas

01 Focus Area

Climate & Environmental Communication

Exploring how climate and environmental issues are communicated, framed and understood across different media and audiences, including digital platforms and community contexts.

02 Focus Area

Health & Science Communication

Interested in how health and scientific information can be communicated clearly and responsibly, particularly when complex information needs to reach wider and diverse audiences.

03 Focus Area

AI, Journalism & Emerging Media

Exploring how artificial intelligence, algorithms and emerging technologies are changing journalism, news production, information distribution and communication practices.

04 Focus Area

Digital Media & Youth

Examining how social media and short-form platforms such as TikTok shape communication, audience engagement, knowledge and responses to social and environmental issues.

05 Focus Area

Media, Society & Public Understanding

Interested in how media and communication influence the way people understand social issues, interpret information and participate in public conversations.

06 Focus Area

Education & Communication

Exploring how communication can support learning, audience engagement and the clear presentation of complex ideas.

Research Approach

My academic training in Mass Communication has developed my interest in combining communication theory and research methods with real-world questions. My research experience includes literature reviews, data collection, qualitative and quantitative analysis, academic writing, research reporting and the presentation of findings.

I am particularly interested in interdisciplinary research that brings together communication, media, technology and social issues.

Publications & Academic Outputs

A selection of my published and collaborative research across media, digital communication and social issues.

Co-authored Publication

The Rise of AI Journalism: How Algorithms Are Shaping News Content

Co-authored research examining the growing influence of artificial intelligence and algorithms on journalism, news production and contemporary media practices.

View Publication
Co-authored Research

Correlation Between Post-Pandemic Climate Change Advocacy on TikTok and Knowledge, Attitude and Adaptation Practices Among TikTok Users in Nigeria

Research examining the relationship between climate change advocacy on TikTok and users’ knowledge, attitudes and adaptation practices in Nigeria.

View Publication
Published Research

Cyberbullying Laws in Nigeria: Safeguarding Minors’ Rights in the Digital Age

Research examining cyberbullying laws in Nigeria and issues surrounding the protection of minors in digital communication environments.

View Publication

Publication Name Note

Some of my earlier academic work was published under my former name, Mary Paghamini Soroaye. Following a legal name change after marriage, my current professional name is Mary Paghamini James. Publications and academic profiles appearing under either name refer to the same person.